MEET THE PERFUMER
Rodrigo Flores-Roux was born in Mexico 50 years ago and has been attracted to perfumes since he was a child. After completing his studies in Biology, he enrolled at ISIPCA, the perfumery school in Versailles, where he completed an internship with Jean-Claude Ellena.
With more than 30 years of professional scent blending under his belt, Rodrigo is a multi-award winning perfumer and his skill has been recognized with several FiFi Awards among others. Furthermore, his work has been inducted into important best-of lists in the Fragrance Foundation Hall of Fame.
Many of his creations have attained international recognition for their original signature and unmistakable personality and several of them are bestselling references in the industry, being considered as modern classics. Dolce & Gabanna, DKNY, Hugo Boss, Calvin Klein, Carolina Herrera, Tommy Hilfiger or Estée Lauder are some of the brands Rodrigo has worked for, with a special mention for TOM FORD, a brand for which he has created up to 20 successful fragrances.
Currently, Rodrigo is Vice President of Fragrance Creation at Givaudan, lives in Manhattan, enjoys museum going and fine dining there, craves the occasional cigar and is, as ever, a newsaholic that is keenly aware of the latest trends, news and happenings.
Rodrigo's perfume style oscillates naturally between big and expressive compositions that are rich in multi-layered details... and simple almost brutalist harmonies constructed with willingly short formulas using only a few strokes of high voltage energy.
A lover of citrus aromas, he also delights himself playing with rich nocturnal florals, opulent ambery resins and, of course, leather notes, as he's also well-known for donning black leather clothes almost every day; he wears them with style and relish.
A journalist once described Rodrigo as a neoclassicist. He agrees, albeit a bit reluctantly. "It's true that I amuse myself in referencing classic perfumes, as my archival interest for vintage perfumery is enormous. But what good would it be if we only spent our time reconstructing the past? I say: Let's learn from it and then take a quantum leap into the future!"
"Very rarely in the life of a creative perfumer, the time comes when you are given total freedom of expression and the impulse to wildly unbridle your imagination. I was asked by Francisco to seek further and further and this cannot be more welcome! This is the utmost vote of confidence and working on inventing Wilgermain's fragrances under Francisco's subtle guidance has been an incredibly cherished process for me.
The vision of the brand touched me personally, as I was asked to put forward my own private perfumed predilections and I did it passionately.”